Invega: Can You Say "Patent Extender?"

Janssen’s marketing team apparently missed the fact that the word in the English language that sounds most like “Invega” is “inveigle,” meaning “to entice, lure, or ensnare by flattery or artful talk or inducements” (www.dictionary.com). You may have already heard some “artful talk” from your Janssen reps, who are keen to have you convert your patients from Risperdal to Invega. Will you be doing your patients a favor by taking the plunge? Or will you simply be giving them the same wine in a fancier bottle?

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