Andrew Weil, M.D., who founded and directs the Program in Integrative Medicine at the University of Arizona’s Health Sciences Center in Tucson, has become the symbol of alternative medicine gone mainstream. Portrayed recently on the cover of Time magazine, Weil went to Harvard Medical School in the late ‘60s, tried hallucinogens with Timothy Leary, and in 1972 wrote The Natural Mind, an exploration of “nonordinary consciousness.” He went on to write a number of best-selling books that promote healing through a combination of allopathic medicine; lifestyle factors such as diet, exercise, and stress management; and supplements, herbs, and other alternative forms of treatment. But Weil was recently taken to task by the Center for Science in the Public Interest (see their website at http://www.cspinet.org/new/pdf/weil.pdf) over whether his advice on supplements is colored by potential profit. Dr. Weil has licensed his name and his “likeness” to a number companies which produce everything from skin care products to natural pet foods. Weil’s share of the profits from these ventures is, according to his website, donated to a non-profit foundation – the Weil Foundation – which plans to dish out grants to organizations supporting integrative medicine. Dr. Weil’s website also sells supplements directly to consumers who are offered a free personalized health recommendation from a “Vitamin Advisor.” All recommendations come with an offer to purchase a Weil supplement. It appears that Dr. Weil has entered into the next phase of his career – that of a “natural drug rep!”